Sky Broadband is coming…

Oh it is, is it?
This is one of my pet hates  –  no check of the email title.
  • Sky Broadband is on it’s way
  • Sky Broadband is on its way
You may be wondering why I’ve waited six years to publish this. The answer is laziness.
I’m hoping to get back on track now!

Grammar? Yeah yeah, whatever… *rolls eyes*

The word they’re looking for in this advert is whatever not what and ever separately.
In this context, the word should be a pronoun – meaning ‘no matter what’ and is one word. The form  that comes out here is interrogative so: ‘What ever (is) your budget?’ which clearly doesn’t make much sense without an additional verb.
A rule of thumb is if you can remove the word ‘ever’ without ruining the meaning then using two words is fine. In reality, use of ‘what ever’ often comes across as a little bit affected and formal:
‘What ever is his problem?’
‘What ever did you see?’
and then there’s the rest of this advert… *sighs*

Pizza Express responsible for a stupid healthy pizza (who takes the middle away? That’s the best bit!) and for bad grammar

I should never let my grammar radar down, I was distracted by the QR code on this advert (people at work have been asking about them), when obviously I should have been watching their language.
Sort it out Pizza Express (I refuse to use their camel case…).
Thanks Thrifty Gal for prompting me to pull my Metro paper out of the recycling bin.